Brands
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The power of a young brand: Armaf
After meteoric growth, Armaf offers us a versatile range of exquisite perfumes, bridging the gap between luxury and price. Discover the story...
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High Jewellery epicentre in the City of Light: Boucheron
Like a diamond from the Hôtel de Nocé, at Place Vendôme, the House of Boucheron is a French family dynasty, founded by Frederic Boucheron in 1858. Discover the story...
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The jewellery of the Eternal City: Bulgari
From the legendary Via Condotti main store, Bulgari has been creating jewels for more than a century. Discover the story of the iconic jewellery of the Eternal City...
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The eternal state of youth: Cacharel
Since Anaïs Anaïs, the girl's first perfume, Cacharel is the pioneer fragrance brand to empower young women, treasuring their sweet initial times. Discover the story…
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When the simplicity of a jean conquers the world: Calvin Klein
Famous for its provocative and minimalist lines of jeans and underwear, Calvin Klein was a pioneer in creating the first unisex fragrance. Discover the story...
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The lady of elegance and sophistication: Carolina Herrera
A fashion empire born from the vision and natural elegance of a woman. An award-winning trajectory that begins in Caracas, it consolidates in New York and later arrives in Madrid to expand to the rest of the world. Discover the story...
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Elegance and Perfumes, from Paris to the world: Dior
From its Parisian sanctuary at Avenue Montaigne, the House of Dior emerges as a beacon of Haute Couture, creating the icons and codes of a timeless feminity, and reinventing them. Discover the story...
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When two talents come together in style: Dolce & Gabbana
Since its iconic Light Blue fragrance launched over a decade ago, this luxurious and extravagant Italian brand, has been making us dream of a blue summer by the Mediterranean. Discover the story...
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Beauty inside a small bottle: Estée Lauder
A young girl who dreamed of becoming an actress turned out to be the first great entrepreneur of her generation, creating a cosmetics and fragrance empire. Discover the story...
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From a saddle to the Apple Watch: Hermès
This independent French house, which zipped up a leather jacket for the first time, has six generations of craftsmen and almost 200 years of family business. Discover the story...
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A sanctuary of roses and happiness: Lancôme
In the Mediterranean and Alpine land of Grasse, an inspired group of entrepreneurs revived the local tradition by creating a perfume and cosmetics firm in 1935. Today it sells three products every second. Discover the story...
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The determination of a talent: Narciso Rodriguez
Although his parents were against his vocation, young Narciso completed his studies at the prestigious Parsons School of Design in New York and soon began a successful career in the world of fashion. Discover the story...
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Unusual creativity and extravagance character: Paco Rabanne
Enfant-terrible of the 1960s Parisian fashion scene, Paco Rabanne embodied a futuristic vision that became a billionaire global holding company with a lucrative luxury perfume division. Discover the story...
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The American dream by an American dreamer: Tommy Hilfiger
A small-town boy who, chasing his dream, became a successful businessman and benefactor, simply inspired by the denim and the American prep school look. Discover the story...
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A contemporary myth: Versace
Talent, family business, Greco-Latin heritage with an extravagant twist, a loyal following of celebrities and royalty are all part of the DNA of this classic luxury brand. Discover the story...