The power of a young brand: Armaf

After meteoric growth, Armaf offers us a versatile range of exquisite perfumes, bridging the gap between luxury and price. Discover the story...

Founded in 2010, Armaf went from the simplicity of the family business and its 250 pieces a day to a production of 250,000 with a global presence in more than 100 countries, without losing its dedicated craftsmanship. The vision of its founder, Fakruddin Ji, was to create luxury fragrances that were affordable for everyone. This deliberate pursuit of luxury determined the creation of unique formulas using only the best ingredients available on the market. Designed with unmatched quality, each perfume in their range offers a distinctive character for each personality. From soft and refreshing fragrances to the most intense and long-lasting, Armaf perfumes stand out for their elegance and seduction and an attractive harmony between strength and sensuality.

 Perfect balance between quality and price

Armaf is identified above all by its iconic Club De Nuit collection launched in 2015, which is growing by leaps and bounds, adding aromatic creations that adapt to every occasion and lifestyle. During the annual BWME "Beauty World Middle East 2022" world fair held in Dubai in October, Armaf attracted the attention of the industry by winning two of the most prestigious awards, including 'Fragrance of the Year' for Club De Nuit Intense Man.

Without hiding its weakness for ostentation and sumptuousness, combining power and sophistication, luxury and price, innovation and craftsmanship, Armaf leaves a mark on the market as impressive and lasting as the trail of its creations.

...wrap yourself in an irresistible aura of seductive opulence... by wearing Armaf

“For a business to be successful, it is essential that every link on the chain benefits”

Fakhruddin Ji, founder of Armaf