When the simplicity of a jean conquers the world: Calvin Klein

Famous for its provocative and minimalist lines of jeans and underwear, Calvin Klein was a pioneer in creating the first unisex fragrance. Discover the story...

Did you know that Calvin Klein pioneered the first unisex fragrance, and revolutionised the men's underwear market forever? His creative, provocative ideas saved him from bankruptcy on more than one occasion. Thanks to his audacity, Calvin Klein found a way to revive and today, the US billionaire is one of the most successful global fashion companies of the last decades.

Although he never graduated from New York’s Fashion Institute of Technology, the young designer from the Bronx founded Calvin Klein Limited, a coat shop in the York Hotel, with his childhood best friend and just $10,000, in 1968. Calvin's talent was immediately recognised after his first show at New York Fashion Week, and he was dubbed ‘the new Yves Saint Laurent’ for his clean style.

Calvin Klein's minimalist urban style; a powerful icon of inclusiveness

It wasn't until 1978, when he launched his first women's fragrance called simply “Calvin Klein,” that he realized that his loyal followers were mostly women. From then on, women's perfumes became the main focus of Calvin Klein's business, backed by Coty Inc. His innovative and rebellious fragrances soon became popular classics… as we never stop falling in love with a sensual CK scent!

...express the inimitable style of your genuine self… by wearing Calvin Klein

“Simplicity is the ultimate sophistication”

Calvin Klein