The jewellery of the Eternal City: Bulgari 

From the legendary Via Condotti main store, Bulgari has been creating jewels for more than a century. Discover the story of the iconic jewellery of the Eternal City...

This is a family history with deep roots in the silversmith craft in the Balkans, who moved to Italy and mastered the goldsmith art. The second generation moved even further, from Rome to the world. Movie stars from the Dolce Vita Era and epic Hollywood productions set in Rome, have contributed to the glamour. Rapidly Bulgari expanded its creations to watches and fashion accessories. With the third generation, Bulgari launched its first fragrance. Since then, Bulgari summons the most talented master perfumers to create an exquisite kind of jewellery; instead of colourful carved gems, a jewel made by aromas, ready to give glow to your emotions. 

...the sensation of a perfume that feels unique...

like a Bulgari jewel

“One of the biggest advantages of filming Cleopatra in Rome was Bulgari’s shop”

Elizabeth Taylor